Re-Branding


Logo Designs

 I have chosen wing to represent Padini Authentics to illustate feedom. The wing shows that Padini Authentics clothes allows you to move freely whereever you want. The image below shows different attempts of logo design with wings.




Final Logo Design

I have chosen this logo to represent Padini Authentics because the font and the representation of the wing in this logo shows fluidity. It is not stiff or rigid like the existing logo of Padini Authentics. Besides, I feel that students are more likely to approach a store with this logo since it is very casual looking.