Strategy Board
The concept of the TVC is road trip. The TVC depicts the typical lifestyle of students where they are spontaneously and constantly goes out with their friends to have fun, specially for long drives without a plan. The TVC captures the fun of the road trip while wearing Padini Authentics attire, where it is casual and easy to move around with and you can almost any outdoor activities in those attire.
Sketches
Storyboard
Shooting Board
Visual Effects Board
Presentation Board
